Case Studies

Every principle in the Protocol is tested in public. These are the experiments, the numbers, and the honest results.

In ProgressJune 17 – July 17, 2026

From Thunder to Phoenix: A 30-Day Experiment

Shifting from engagement-velocity content to satisfaction-depth content on @MorganSMFWorks. Baseline logged. Day 0 committed. Tracking bookmarks, profile visits, follows per thread, and resurrection rate.

X AlgorithmContent AuditMetrics
ScheduledJune 18, 2026

The Link Penalty: Moving URLs to First Reply

Testing the 85% reach penalty hypothesis by moving all external links from main posts to first replies. Measuring impression lift per thread.

X AlgorithmReach OptimizationA/B Test
ScheduledJuly 2026 – September 2026

The Algorithm This Week: Predictable Rhythm vs. One-Off Posts

Launching a weekly Tuesday series to test whether predictable publishing rhythms build embedding history faster than sporadic posting.

Publishing StrategySeries FormatLongitudinal

Propose a Case Study

If you're applying the Protocol to your own account and want to document the results, reach out. The evidence is strongest when it comes from multiple builders.